March 14, 2018

Changes in the Beauty Industry and Why YOU Care!

Every industry evolves over time, especially the beauty industry because fashion and taste change year over year. Even the economy can have a strong impact on how people adopt new fashion trends and ideas! Have you been putting off your career or business in the beauty industry? Time for you to listen up and take action because now is the time for you to get started!

Shift Towards Responsible Beauty Products

It’s no secret that scores of global beauty brands have been using many forms of animal testing over the years. Not only that, but many big name beauty brands have followed practices that can be harmful to the environment! The internet makes it difficult to hide the origin of beauty products like these companies used to be able to. The market for responsibly produced beauty products is currently expanding, and is expected to expand by over 6% by 2023. If you’re looking to get into the market for cruelty-free, earth-responsible beauty products, there’s no time like the present!

Booming for Barbershops

Men in particular have been developing a more refined taste in the world of beauty. No longer is a quick and simple cut from the local hair cutting chain good enough! An increasing number of men are interested in receiving high-end barbering services, and they’re willing to pay for it! Mens’ grooming is projected to reach an all-time high at $26 billion by 2020. If you want to shape fades, barb beards, and style for men, now is a great time to get started! You can also look into opening a barbershop of your own while the competition is still relatively lax.

Beauty is a Woman’s World

Beauty has always been, and will be for the foreseeable future, a female-dominated field. If you are looking to become an expert in something and build a business out of it, beauty is a great industry to do it in! Business practices today are different from years past, so while many entrepreneurs used to dream of hitting it big by building a large company, smart business builders develop their companies with the intent to be bought out. One such company, Bobbi Brown, named after the entrepreneur herself, was purchased for roughly $70 million. If you can build a brand or product with personality and a following, you can be a smash-hit! If you want to find corporate success, the beauty world could be right for you!

Beauty is Personalized

The newly released 2018 Mintel report for beauty trends has this to say about beauty product advertising:

My beauty, my rules. Brands will stop targeting consumers based on their age, gender, or body type as consumers increasingly demand personalized beauty defined on their terms.

Individual identity has reached paramount importance in self expression, and the beauty industry is forecasted to follow suit. Products designed for comfort are going to be favored over uncomfortable products that look better. In this market smaller indie brands will be given the breathing room they need to compete. If you’re looking to get into the beauty world, creating a product that resonates with individuals is more likely to be successful.

Chase Your Dreams Today!

Are you ready to get started on the pursuit of your dreams? Hair Professionals Career College is here to help you get the education you need to be a successful cosmetologist, esthetician, or nail technician. Contact us to get more information on how you can take your career to new heights!

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